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ARE YOU READY TO TELL YOUR BRAND STORY?

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About
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hey there, this is for you

Sure, you could design your own brand

BUT IS THAT REALLY THE MOST EFFECTIVE MOVE TO TAKE

As your brand coach I will help you tell your story and highlight what makes you and your business uniquely you. People resonate with real people. Real people are behind real brands. Together we will work closely to identify your core values, define your brand position and visually tell your brand story.

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hey business owner

ARE YOU FEELING

your brand is inconsistent?

When a brand's messaging, visual identity, and customer experiences are not aligned, it can confuse your audience and weaken brand recognition. Let's conduct a brand audit and develop some guidelines together across all your communication channels.

your getting a negative brand reputation?

This can be a significant pain point for brands. Whether due to a product recall, a public relations crisis, or poor customer service, negative perceptions can tarnish your brand's reputation and drive people away. Let's rebuild trust and loyalty together.

your branded material is outdated?

As market trends evolve and consumer preferences change, brands must adapt their messaging to stay competitive and resonate with their target audience. Let's do some research together and refresh your brand messaging to ensure your brand stays current and engaging.

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THIS DOES NOT HAVE TO BE YOUR END

The way a business brands itself is everything – the most powerful brands are built from the heart.

Brand transformation is within your reach. 

FROM THE BEGINNING

Let's brand it!

Your brand is authentically you

Brand development fosters brand loyalty and trust among your target audience. When people have positive experiences with a brand and consistently receive quality products or services, they are more likely to become loyal to your brand. Your brand culture stems from your business internally. By instilling a sense of purpose, values, and identity among your team, you set the stage for what the outside world perceives about your brand.

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BRAND BIG OR GO HOME

brand it like you mean it.

In today's competitive marketplace, brand development has become an essential component for businesses looking to stand out and succeed. A strong brand not only differentiates you from the competition but also builds customer loyalty and trust.

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what is branding anyway?

support all the way

...YOU ARE NOT ALONE IN THIS JOURNEY

Here's what we will discover and create for your brand together

Step #1

Discovering your brand story

We will sit down together in what I call a discovery session - where we dive into who you are as a business or entrepreneur. I want to hear your story and walk in your shoes. I don't have a store front office for this very reason - I want to see where your brand began and see first-hand a day in the life for you. The discovery in getting to know you and your business vision will uncover the true soul of it - your brand.

Not sure on a business name? You are not alone. I will work with you to create a compelling business name that serves as a vessel for holding the brand story. My process for naming includes research into your differentiators and competitors to present you with something that you can see as a reflection of you.

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Step #2

Your brand mark - your identifier

Your logo is not your brand but it is the most powerful mark that will ever be associated with your business. A well-designed logo allows a business to appear professional and polished to their target audience. I will create a versatile, simplistic mark that is a true representation of your company. This mark, paired with a carefully selected color palette and a well-crafted typographic design will become distinctive in your industry - making you stand out. My logo design process delivers multiple logo formats along with life-like mockups showcasing your brand elements.

I will compile a set of brand guidelines to help direct ongoing development efforts for your brand. Included will be brand colors, brand fonts, photography direction, a set of guidelines for proper logo usage, and more. Consistency builds trust with customers, and a brand guide aids in success in these areas.

Step #3

Brand support and growth

I provide the strategy, design, copywriting, and unique marketing materials that will set you up for success after your brand launch. As your brand coach, I treat your brand with heart and soul. Whether you need a brochure, an advertisement, attire design, vehicle design, or something else, I provide brand support along the way.

As an extension of your brand team, I am committed to making every project I touch on your behalf a success for you and your brand vision.

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don't just take my word for it.

"To say that Gina's work is exceptional would be an understatement. Her ability to transform words into a compelling visual brand design is nothing short of extraordinary. Her dedication and ability to listen and produce something beyond what you could imagine will never cease to amaze me. I wholeheartedly recommend her services to anyone looking to make a lasting impact in the Alabama market!"

~ ALABAMA BUSINESS INNOVATION

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This is for you if

You want to establish your brand identity. The identity is the foundation of client/customer perceptions and relationships.

You want to differentiate your brand from competitors. Your differentiation is crucial for survival and growth in your industry.

You want to build trust and loyalty for your brand. A consistent and clear brand strategy helps communicate your business's reliability. This trust turns into loyalty over time.

You want to increase your business value. A strongly established brand gives your business more leverage in the industry.

Is this for me?

AFFORDABLE AND FLEXIBLE BRANDING SOLUTIONS

Payment options that work for you and your business

Pay services in full

or

Break into retainer payments

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Hey there

I am Gina, your Brand Coach

In the dynamic world of brand design, where creativity meets strategy, I stand as a beacon for businesses seeking to distinguish themselves in the crowded marketplace. With over a decade of experience under my belt, I've dedicated my career to not just designing brands, but to crafting stories that resonate deeply with audiences. My journey as a brand designer is rooted in a profound belief that at the heart of every successful brand is a genuine story waiting to be told.

My approach is holistic and human-centric. I believe that real people are behind real brands, and it's this human connection that transforms a good brand into a great one. Over the years, I have had the privilege of working closely with businesses across various industries, helping them to uncover their core values, articulate their brand position, and visually narrate their unique brand stories. This journey of discovery and expression is what excites me the most about what I do.

As your brand coach, I am committed to guiding you through the intricate process of brand development. Together, we will explore the essence of your business, identify what sets you apart, and develop a visual language that communicates your brand's identity to the world. My goal is to ensure that your brand not only stands out but also stands for something meaningful. Let's embark on this creative journey together and turn your vision into a captivating brand story that engages, inspires, and resonates.

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YOU HAVE WHAT IT TAKES

Your brand is the single most important investment you can make in your business.

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